THE CHALLENGE

iWantTFC wanted to increase recurring revenue by converting more users to annual subscriptions

SOLUTION

We implemented strategic customer lifecycle management (CLM) campaign with targeted upsells throughout the user journey

APPLICATION

The solution was applied through customer lifecycle management (CLM) campaign for a subscription video-on-demand (SVOD) platform

RESULT

– Increased annual subscription revenue by 20%
– Improved customer lifetime value by 12%
– Enhanced user experience through personalized communication

You can read more about this success story here