Strategic Marketing Programs
We implement strategies to drive customer acquisition and retention for banks
Map and optimise banker's journey
Ensuring seamless transitions and enhanced engagement across all consumer stages.
Use data segmentation & personalisation
To deliver tailored financial services optimised for customer behaviour, preferences, and life stage.
Monitor Real-Time Banking KPIs
Like activation rate, adoption rate, transaction frequency to optimise strategies.
Funnel optimisation to increase conversions
By enhancing touch points like support chat, loan applications with personalised offers.
MarTech audits and optimisation
We optimise technology to facilitate better customer engagement
MarTech audit to identify inefficiencies
and maximize campaign ROI while ensuring seamless marketing operations
Simplify customer journeys with right tools
to simplify KYC, personalised financial offers, and account management processes
Seamless upgrade to advanced MarTech
enable scalable campaigns, analyse spending, and target financial products precisely
Well-integrated dashboard
that consolidates financial data, customer insights, and rewards program metrics
End-to-end campaign management
We manage campaigns to boost reservations and guest loyalty
Execute and optimise campaigns
by leveraging real-time data to promote loans and credit cards, driving applications and usage
Boost offer relevance and conversions
with advanced testing like multi-variate and content performance analysis
Maximise ROI with behaviour-based campaigns
through dynamic up-selling and cross-selling
Proven Success Stories
See how a major BFSI brand turned retention into a trust engine
- 60% of digital accounts were going inactive within 90 days
- Activation retention rose by 38% within one quarter
- Referral-led acquisitions grew by 14%
- Retention improved using engagement scoring + micro-triggers + relationship touchpoints
- Read more: click here
See how a BFSI client boosted savings-plan adoption using micro-moments
- Nudges triggered for users checking balance 3×/week
- Re-engagement triggered when dashboard login dropped for 10 days
- Product adoption lifted by 29%
- Drop-offs reduced by 18%
- Read more: click here