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Early Indicators of Customer Loyalty and How to Nurture Them

Early Indicators That a User Will Become Loyal

Author: ConSoul
September 5, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
The behaviors that predict long-term value — and…
CRM Metrics That Actually Show If a Journey Works

The Metrics That Actually Tell You If a Journey Is Working

Author: ConSoul
September 5, 2025 | Engagement Analytics, Performance & Analytics, Retention Metrics
Beyond open rates — what to track if…
Rethinking Inactive Users: How to Engage the Semi-Engaged

Rethinking Inactive Users – Not Everyone Who’s Quiet Is Lost

Author: ConSoul
September 5, 2025 | Customer Retention, Re-engagement, Retention & Loyalty
In most lifecycle marketing and CRM strategies, users…
Why “Best Practice” CRM Underperforms in Real Businesses

Why “Best Practice” CRM Often Underperforms

Author: ConSoul
September 5, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
How generic playbooks can backfire in context-specific businesses Customer…
Driving Subscription Growth with Character-Led Content Experiments

Driving Subscription Growth with Character-Led Content Experiments

Author: Pooja Dhoka
August 18, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWant, a leading OTT platform catering to Filipino…
Driving Personalization by Automated Catalog Integration

Driving Personalization by Automated Catalog Integration

August 9, 2025 | CRM Strategy & Automation, Marketing Automation, Personalization
KFC Philippines is a leading name in the…
From Segments to Signals: CRM Personalization That Works

From Segments to Signals: The Shift CRM Teams Need to Make

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Personalization
Why real personalization starts with behavior, not demographics For…
The Real Reason CRM Journeys Fail and How to Fix Them

The Real Reason CRM Journeys Fail (And It’s Not the Tool)

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
Why poor logic and overlap - not platform…
Gamification Without the Gimmicks: How We Boosted OTT Brand Loyalty

Gamification Without the Gimmicks: See What We Built for an OTT Brand

Author: Kunal Yadav
August 5, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
In digital marketing, interactivity is increasingly recognized as…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…
How to Build a Customer Retention Strategy Without Discounts

How to Build a Retention Strategy That Doesn’t Rely on Discounts

Author: ConSoul
August 4, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
  Introduction: The Discount Trap in Retention  Discounting…
How to Spot Silent Drop-Offs and Prevent Customer Churn

How to Spot Silent Drop-Offs Before They Churn

Author: ConSoul
July 31, 2025 | Churn Reduction, Re-engagement, Retention & Loyalty
Retention challenges don’t always look obvious. Some users…
What to Fix When Your Welcome Journey Isn’t Working

What to Fix When Your Welcome Journey Doesn’t Work

Author: ConSoul
July 31, 2025 | Lifecycle & Onboarding, Onboarding Journeys, Welcome Series Optimization
How to diagnose and redesign early lifecycle journeys…
How We Cut Reporting Time by 80% Using Excel Macros

How We Reduced Reporting Time by 80% with Excel Macros

Author: Harsha Rao
July 22, 2025 | Customer Insights, Engagement Analytics, Performance & Analytics
The campaign performance reporting process for Westside was…
Boosting OTT Subscriptions with Hyper-Personalized Messaging

Driving Subscription Conversions Through Hyper-Personalized Messaging

Author: ConSoul
July 20, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWantTFC is a leading OTT streaming platform catering…
Converting Free Viewers to Subscribers Worldwide

Converting Free Viewers Globally to subscribers

Author: ConSoul
June 26, 2025 | Churn Reduction, Customer Retention, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…
Driving Efficiency with Data Integration for Cost Savings

Driving Efficiency and Cost Optimization Through Data Integration

Author: ConSoul
June 26, 2025 | Churn Reduction, Customer Retention, Retention & Loyalty
Westside, one of India’s leading fashion retail brands,…
Live Service Commerce: CLM Notification & Launch Plan

Live Service Commerce – User notification plan and Launch Plan for CLM

Author: ConSoul
June 25, 2025 | CRM Optimization, CRM Strategy & Automation
Coto, is a women-only social and live consultation…
Driving Creator Acquisition with Targeted DM Outreach

Driving Creator Acquisition via Targeted DM Outreach on Instagram & LinkedIn

Author: ConSoul
June 25, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
Coto, is a pioneering women-only social community platform…
iwtfc boost recurring revenue

Boosting Recurring Revenue with Strategic CLM Campaigns- Upsell Annual Plan

Author: ConSoul
June 25, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
iWant, a leading SVOD platform by ABS-CBN, serves…
Building Viewer Loyalty with Always-On Lifecycle Campaigns

Building Viewer Loyalty Through Always-On Lifecycle Campaigns

Author: ConSoul
June 25, 2025 | Customer Loyalty, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…
When to Stop Winning Back Lost Customers

When to stop winning over lost customers

Author: ConSoul
June 3, 2025 | Customer Retention, Retention & Loyalty
It used to take about five years to…
CDP: Putting Customers at the Center of Strategy

CDP – Bringing customers in the centre of strategy

Author: ConSoul
June 3, 2025 | CRM Strategy & Automation
Customer Data Platforms ( CDP) are pre-coded software…