Welcome to ConSoul Blogs
Your destination for insights on customer engagement, retention strategy, and modern marketing.
Why Loyalty Programs Fail (And How Behavioural Loyalty Wins)
Author: ConSoul
Points, tiers, and discounts- the holy trinity of traditional…
Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization
Author: ConSoul
Personalization has become one of marketing’s most overused- and…
The Science of Micro-Signals- How Behaviour Predicts Retention
Author: ConSoul
Not every user shouts before they leave. Some…
The Martech Mess- 5 Red Flags You’re Over-Stacked
Author: ConSoul
When every marketing challenge triggers “let’s buy another…
The Real Cost of Ignoring Retention- Lessons from Three Industries
Author: ConSoul
Every marketer talks about acquisition. Few measure what…
Early Indicators That a User Will Become Loyal
Author: ConSoul
The behaviors that predict long-term value — and…
The Metrics That Actually Tell You If a Journey Is Working
Author: ConSoul
Beyond open rates — what to track if…
Rethinking Inactive Users – Not Everyone Who’s Quiet Is Lost
Author: ConSoul
In most lifecycle marketing and CRM strategies, users…
Why “Best Practice” CRM Often Underperforms
Author: ConSoul
How generic playbooks can backfire in context-specific businesses Customer…
Driving Subscription Growth with Character-Led Content Experiments
Author: Pooja Dhoka
iWant, a leading OTT platform catering to Filipino…
Driving Personalization by Automated Catalog Integration
Author: Nibedita Swain
KFC Philippines is a leading name in the…
From Segments to Signals: The Shift CRM Teams Need to Make
Author: ConSoul
Why real personalization starts with behavior, not demographics For…
The Real Reason CRM Journeys Fail (And It’s Not the Tool)
Author: ConSoul
Why poor logic and overlap - not platform…
Gamification Without the Gimmicks: See What We Built for an OTT Brand
Author: Kunal Yadav
In digital marketing, interactivity is increasingly recognized as…
The Cost of Over-Automation in CRM
Author: ConSoul
In today’s competitive environment, automation is at the…
How to Build a Retention Strategy That Doesn’t Rely on Discounts
Author: ConSoul
Introduction: The Discount Trap in Retention Discounting…
How to Spot Silent Drop-Offs Before They Churn
Author: ConSoul
Retention challenges don’t always look obvious. Some users…
What to Fix When Your Welcome Journey Doesn’t Work
Author: ConSoul
How to diagnose and redesign early lifecycle journeys…
How We Reduced Reporting Time by 80% with Excel Macros
Author: Harsha Rao
The campaign performance reporting process for Westside was…
Driving Subscription Conversions Through Hyper-Personalized Messaging
Author: ConSoul
iWantTFC is a leading OTT streaming platform catering…
Converting Free Viewers Globally to subscribers
Author: ConSoul
iWant is the leading subscription video-on-demand (SVOD) platform…
Driving Efficiency and Cost Optimization Through Data Integration
Author: ConSoul
Westside, one of India’s leading fashion retail brands,…
Live Service Commerce – User notification plan and Launch Plan for CLM
Author: ConSoul
Coto, is a women-only social and live consultation…
Driving Creator Acquisition via Targeted DM Outreach on Instagram & LinkedIn
Author: ConSoul
Coto, is a pioneering women-only social community platform…