Insights
iWantTFC Goes Global: How Targeted Campaigns Unlocked a World of New Subscribers
iWantTFC, the Philippines' reigning SVOD champion, boasts a treasure trove of local and international content. But their ambitions extend beyond their home turf.
How iWantTFC Used Targeted Campaigns to Boost Retention and Keep Viewers Hooked
The Philippines' leading streaming platform, iWantTFC, knows the struggle all SVOD services face: keeping viewers engaged and subscribed.
Rising Online Fashion brand Takes Personalization to the Next Level: A Consoul Success Story
Personalize email marketing, create custom emails based on each customer's Language, online interacttions, new and popular products
How iWantTFC Used Targeted Campaigns to Boost Retention and Keep Viewers Hooked
iWantTFC's success story highlights the power of data-driven D2C campaigns.
Do I have your attention?
Did you know that an average person gets about 100 emails a day and spends approximately 8 to 11 seconds reading the mail they choose to open?
Being Customer First Is Not Rocket Science…
At ZEE5, one of our core values is ‘Customer First’.
Customer: Key Success Factor For Startups
One in ten start-ups are successful and success rate of over all business is only about 50% in first two years.
Customer Data Platform – Bringing Customers in the Centre of Strategy
Customer Data Platforms ( CDP) are pre-coded software that helps stitch data from different sources and provide one customer view.
When to Stop Winning over Lost Customers
It used to take about five years to lose 50% of your customer base in the good old days.