Komal Ranka
Campaign Strategist
Crafting data-driven retention & engagement strategies to transform customers into loyal brand advocates.
The Philippines’ leading streaming platform, iWantTFC, knows the struggle all SVOD services face: keeping viewers engaged and subscribed. While they had a loyal fanbase, a significant number of viewers were churning after watching a specific show or event.
Understanding Why Viewers Left
To tackle this, We helped iWantTFC dig into viewer data and discovered two key things:
- Content Conundrum: Viewers felt overwhelmed by the vast library and craved recommendations relevant to their tastes.
- Missed Opportunities: Many subscribed for a single show or event, then never returned.
The Targeted D2C Campaign Crusade
Armed with this intel, We launched a multi-pronged direct-to-consumer (D2C) campaign to win back those lapsed viewers:
- Personalized Email Power: Viewers received emails packed with recommendations based on their watch history and favorite genres/actors. This approach led to a 25% jump in email click-through rates and a 10% rise in returning viewers who clicked on suggested content.
- Smart Push Notifications: Timely alerts kept viewers informed about new releases, upcoming episodes of shows they followed, and special offers. Segmenting the audience ensured viewers only received relevant notifications, resulting in a 15% improvement in open rates and a 5% boost in content engagement.
- Dynamic On-Site Banners: We displayed personalized banners showcasing recommendations tailored to individual viewer preferences on iWantTFC platform. This tactic yielded a 20% rise in clicks on on-site banners and a 7% increase in overall watch time.
The Results Speak Volumes
The D2C campaign proved to be a game-changer for iWantTFC:
- Retention Revolution: The churn rate dropped by a significant 17% over six months!
- Engagement Explosion: The average watch time per user grew by an impressive 12%.
The Takeaway
iWantTFC’s success story highlights the power of data-driven D2C campaigns. By understanding viewer behavior and preferences, businesses can craft personalized experiences that keep users engaged and prevent churn. So, take a page out of iWantTFC’s playbook and unleash the power of targeted communication to keep your viewers glued to your platform!