Blog
Why Loyalty Programs Fail (And How Behavioural Loyalty Wins)
Author: ConSoul
Points, tiers, and discounts- the holy trinity of traditional…
Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization
Author: ConSoul
Personalization has become one of marketing’s most overused- and…
The Science of Micro-Signals- How Behaviour Predicts Retention
Author: ConSoul
Not every user shouts before they leave. Some…
The Martech Mess- 5 Red Flags You’re Over-Stacked
Author: ConSoul
When every marketing challenge triggers “let’s buy another…
The Real Cost of Ignoring Retention- Lessons from Three Industries
Author: ConSoul
Every marketer talks about acquisition. Few measure what…
Early Indicators That a User Will Become Loyal
Author: ConSoul
The behaviors that predict long-term value — and…
The Metrics That Actually Tell You If a Journey Is Working
Author: ConSoul
Beyond open rates — what to track if…
Rethinking Inactive Users – Not Everyone Who’s Quiet Is Lost
Author: ConSoul
In most lifecycle marketing and CRM strategies, users…
Why “Best Practice” CRM Often Underperforms
Author: ConSoul
How generic playbooks can backfire in context-specific businesses Customer…
From Segments to Signals: The Shift CRM Teams Need to Make
Author: ConSoul
Why real personalization starts with behavior, not demographics For…