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The Real Reason CRM Journeys Fail and How to Fix Them

The Real Reason CRM Journeys Fail (And It’s Not the Tool)

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
Why poor logic and overlap - not platform…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…
How to Build a Customer Retention Strategy Without Discounts

How to Build a Retention Strategy That Doesn’t Rely on Discounts

Author: ConSoul
August 4, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
  Introduction: The Discount Trap in Retention  Discounting…
How to Spot Silent Drop-Offs and Prevent Customer Churn

How to Spot Silent Drop-Offs Before They Churn

Author: ConSoul
July 31, 2025 | Churn Reduction, Re-engagement, Retention & Loyalty
Retention challenges don’t always look obvious. Some users…
What to Fix When Your Welcome Journey Isn’t Working

What to Fix When Your Welcome Journey Doesn’t Work

Author: ConSoul
July 31, 2025 | Lifecycle & Onboarding, Onboarding Journeys, Welcome Series Optimization
How to diagnose and redesign early lifecycle journeys…
When to Stop Winning Back Lost Customers

When to stop winning over lost customers

Author: ConSoul
June 3, 2025 | Customer Retention, Retention & Loyalty
It used to take about five years to…
CDP: Putting Customers at the Center of Strategy

CDP – Bringing customers in the centre of strategy

Author: ConSoul
June 3, 2025 | CRM Strategy & Automation
Customer Data Platforms ( CDP) are pre-coded software…