CRM Strategy & Automation
Search vs Product vs Cart Abandonment – Journeys That Actually Convert
Author: ConSoul
Most abandonment journeys fail for one simple reason: they…
Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization
Author: ConSoul
Personalization has become one of marketing’s most overused- and…
The Martech Mess- 5 Red Flags You’re Over-Stacked
Author: ConSoul
When every marketing challenge triggers “let’s buy another…
Why “Best Practice” CRM Often Underperforms
Author: ConSoul
How generic playbooks can backfire in context-specific businesses Customer…
Driving Subscription Growth with Character-Led Content Experiments
Author: Pooja Dhoka
iWant, a leading OTT platform catering to Filipino…
Driving Personalization by Automated Catalog Integration
Author: Nibedita Swain
KFC Philippines is a leading name in the…
From Segments to Signals: The Shift CRM Teams Need to Make
Author: ConSoul
Why real personalization starts with behavior, not demographics For…
The Real Reason CRM Journeys Fail (And It’s Not the Tool)
Author: ConSoul
Why poor logic and overlap - not platform…
The Cost of Over-Automation in CRM
Author: ConSoul
In today’s competitive environment, automation is at the…
Driving Subscription Conversions Through Hyper-Personalized Messaging
Author: ConSoul
iWantTFC is a leading OTT streaming platform catering…