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Journey Orchestration

Why “Best Practice” CRM Underperforms in Real Businesses

Why “Best Practice” CRM Often Underperforms

Author: ConSoul
September 5, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
How generic playbooks can backfire in context-specific businesses Customer…
Driving Subscription Growth with Character-Led Content Experiments

Driving Subscription Growth with Character-Led Content Experiments

Author: Pooja Dhoka
August 18, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWant, a leading OTT platform catering to Filipino…
The Real Reason CRM Journeys Fail and How to Fix Them

The Real Reason CRM Journeys Fail (And It’s Not the Tool)

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
Why poor logic and overlap - not platform…
Boosting OTT Subscriptions with Hyper-Personalized Messaging

Driving Subscription Conversions Through Hyper-Personalized Messaging

Author: ConSoul
July 20, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWantTFC is a leading OTT streaming platform catering…