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Performance & Analytics

CRM Metrics That Actually Show If a Journey Works

The Metrics That Actually Tell You If a Journey Is Working

Author: ConSoul
September 5, 2025 | Engagement Analytics, Performance & Analytics, Retention Metrics
Beyond open rates — what to track if…
How We Cut Reporting Time by 80% Using Excel Macros

How We Reduced Reporting Time by 80% with Excel Macros

Author: Harsha Rao
July 22, 2025 | Customer Insights, Engagement Analytics, Performance & Analytics
The campaign performance reporting process for Westside was…