Retention & Loyalty
Why Loyalty Programs Fail (And How Behavioural Loyalty Wins)
Author: ConSoul
Points, tiers, and discounts- the holy trinity of traditional…
The Science of Micro-Signals- How Behaviour Predicts Retention
Author: ConSoul
Not every user shouts before they leave. Some…
The Real Cost of Ignoring Retention- Lessons from Three Industries
Author: ConSoul
Every marketer talks about acquisition. Few measure what…
Early Indicators That a User Will Become Loyal
Author: ConSoul
The behaviors that predict long-term value — and…
Rethinking Inactive Users – Not Everyone Who’s Quiet Is Lost
Author: ConSoul
In most lifecycle marketing and CRM strategies, users…
Gamification Without the Gimmicks: See What We Built for an OTT Brand
Author: Kunal Yadav
In digital marketing, interactivity is increasingly recognized as…
How to Build a Retention Strategy That Doesn’t Rely on Discounts
Author: ConSoul
Introduction: The Discount Trap in Retention Discounting…
How to Spot Silent Drop-Offs Before They Churn
Author: ConSoul
Retention challenges don’t always look obvious. Some users…
Converting Free Viewers Globally to subscribers
Author: ConSoul
iWant is the leading subscription video-on-demand (SVOD) platform…
Driving Efficiency and Cost Optimization Through Data Integration
Author: ConSoul
Westside, one of India’s leading fashion retail brands,…