Strategic Marketing Programs
We help E-Commerce platforms scale with data-driven strategies
Map and optimise the customer life-cycle
to build loyalty and drive repeat purchases in e-commerce
Segment and personalise customer data
by tailoring messaging to context, season, preferences, and channels
Boost AOV & encourage repeat purchases
by monitoring KPIs in real-time and continually refining campaigns
Optimise user's click-to-checkout journey
by implementing full-funnel customer life cycle strategies and maximising conversions
MarTech audits and optimization
We streamline tech to enhance customer engagement and boost conversions
Get MarTech audit
to identify gaps and inefficiencies in e-commerce marketing tools and maximise ROI
Get best-fit tool recommendations
to achieve your customer journeys, optimise shopping experiences, and streamline operations
Migrate to advanced tools hassle-free
with phased implementation plans that maintain uninterrupted operations and checkout processes
Get a unified dashboard
that integrates data from various sources to make informed decisions driving repeat sales.
End-to-end campaign management
We help you optimise campaigns to drive sales and retain loyal customers
Launch, enhance E-commerce campaigns
by leveraging real-time analytics to boost checkouts and drive better results.
Improve ad relevance and increase clicks
with advanced testing like multi-variate testing, content testing, & user flow testing
Maximise engagement for your online store
by running and optimising dynamic, user behaviour based campaigns
Establish functional systems and SOPs
to ensure scalable, consistent e-commerce campaigns and efficient team coordination
Proven Success Stories
Here’s what reporting automation can do. Story of Westside ROI reporting
- Reporting time reduced from 4-5 hours to ~1 hour
- 75-80% faster reporting turnaround
- Error frequency dropped from high (manual) to minimal
- Standardized reporting + full automation adopted weekly by the analysis team
- Read more: click here
See how Westside improved efficiency and reduced costs with data integration
- Unified customer view created across online, offline, and contact-centre data
- 20% increase in email deliverability
- 15% reduction in WhatsApp messaging costs (billing optimization)
- Higher ROI through database clean-up and automation
- Read more: click here