Strategic Marketing Programs
We create strategies to drive enrollment and engagement for EdTech platforms
Map and optimise the student's journey
to ensure smooth transitions and engagement across enrollment, learning, and retention stages
Leverage advanced data segmentation
to deliver tailored course recommendations based on learner behavior, preferences, and career goals
Monitor real-time KPIs
like enrollment rate, completion, and engagement frequency to refine strategies
Boost conversions with funnel optimisation
by enhancing touchpoints like sign-ups, demo classes, and course checkout
MarTech audits and optimisation
We optimise technology to enhance learning experiences & user retention
Eliminate MarTech inefficiencies
with meticulous audit of existing tech stack and maximise campaign ROI
Simplify students' journeys with right tools
to streamline enrollment, personalise course pathways, and optimise account management
Seamlessly upgrade to advanced MarTech
that support scalable campaigns, detailed learner behaviour analytics, and precise targeting of courses
Leverage an integrated dashboard
to consolidate tracking, insights, and performance metrics for smarter decision-making
End-to-end campaign management
We manage campaigns to attract students and boost course enrollments
Execute and optimise campaigns
using real-time data to promote popular courses and certifications, and drive enrollments
Boost course relevance and conversions
with multivariate testing, channel optimisation, and personalised messaging to increase enrolments
Maximise ROI with behaviour-based campaigns
through dynamic up-selling and cross-selling
Proven Success Stories
See how an EdTech platform reactivated learners early using micro-signals
- Traditional CRM flagged inactivity after 14 days (too late)
- Micro-signal model used session drop >30% + quiz skips to detect friction early
- Engagement rebounded in 48 hours
- Course completion rose by 22%
- Read more: click here
Here’s what structured lifecycle email can do. Story of Gitam University
- Email marketing program improved with structure and consistency
- Better targeting across campaigns
- Communication quality strengthened
- Delivered stronger customer conversion rates
- Read more: click here