THE CHALLENGE

How to increase revenue by 50% from loyal customer base

SOLUTION

Develop framework to achieve business goals

APPLICATION

Segmentation used to define customer communication strategy

RESULT

More Spends – Average bill value for Members increase by 27%
More category penetration – During a repeated visit more than 50% members purchased 3-5 products, Whereas 80% nonmembers purchased 1- 2 products
Non-peak hour shoppers – Members visited store between 1-4pm v/s nonmembers who visit from 4-7 pm, 7-9 pm