End -to-end lifecycle management platform for a retailer
Industry – Retail
THE CHALLENGE
- Retailer was facing several challenges with their customer strategy
- Underpenetrated product lines
- Limited communication & customer engagement
- Limited customer insights
APPLICATION
A solution was needed that would meet the following objectives:
- Growth in revenue and penetration
- Personalized targeted communications through multi-channel touch-points
- Superior customer insights to drive increased engagements
SOLUTION
Designed an end to end life cycle campaign management and insights model
Data management | Analytics & Insights | Campaign Management | Customer Communications | Reporting
