THE CHALLENGE

iWantTFC faced high churn rate as viewers subscribed for specific content but did not return

SOLUTION

We used used targeted D2C campaigns (email marketing, push notifications, on-site banners) to re-engage viewers

APPLICATION

The strategy was applied to retain viewers on the subscription video-on-demand platform

RESULT

– Churn rate decreased by 17%

– Increased average watch time by 12%

You can read more about this success story here