THE CHALLENGE

iWantTFC struggled to convert free viewers globally into paying subscribers.

SOLUTION

We implemented a D2C CLM campaign with personalized emails, strategic freemium model, and targeted in-app messaging.

APPLICATION

The solution was applied to a subscription video-on-demand platform for a global audience (excluding Philippines).

RESULT

– Increased global paid subscriptions by 25%

– Increased overall revenue by 18%.

You can read more about this success story here