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behavioral segmentation

Rethinking Inactive Users: How to Engage the Semi-Engaged

Rethinking Inactive Users – Not Everyone Who’s Quiet Is Lost

Author: ConSoul
September 5, 2025 | Customer Retention, Re-engagement, Retention & Loyalty
In most lifecycle marketing and CRM strategies, users…
Driving Personalization by Automated Catalog Integration

Driving Personalization by Automated Catalog Integration

August 9, 2025 | CRM Strategy & Automation, Marketing Automation, Personalization
KFC Philippines is a leading name in the…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…