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Why Loyalty Programs Fail (And How Behavioural Loyalty Wins)

Why Loyalty Programs Fail (And How Behavioural Loyalty Wins)

Author: ConSoul
December 4, 2025 | Customer Loyalty, Retention & Loyalty
Points, tiers, and discounts- the holy trinity of traditional…
Beyond "Hi FirstName": The Psychology of Contextual Personalization | ConSoul

Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization

Author: ConSoul
November 27, 2025 | CRM Strategy & Automation, Personalization
Personalization has become one of marketing’s most overused- and…
The Science of Micro Signals How Behaviour Predicts Retention

The Science of Micro-Signals- How Behaviour Predicts Retention

Author: ConSoul
November 21, 2025 | Customer Retention, Retention & Loyalty
Not every user shouts before they leave. Some…
The Martech Mess- 5 Red Flags You’re Over-Stacked

The Martech Mess- 5 Red Flags You’re Over-Stacked

Author: ConSoul
November 18, 2025 | CRM Optimization, CRM Strategy & Automation
When every marketing challenge triggers “let’s buy another…
The Real Cost of Ignoring Retention- Lessons from Three Industries

The Real Cost of Ignoring Retention- Lessons from Three Industries

Author: ConSoul
November 10, 2025 | Customer Retention, Retention & Loyalty
 Every marketer talks about acquisition. Few measure what…