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Develop a content strategy that aligns with business goals, drives engagement, and supports long-term growth.

Driving Subscription Growth with Character-Led Content Experiments

Driving Subscription Growth with Character-Led Content Experiments

Author: Pooja Dhoka

August 18, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization

iWant, a leading OTT platform catering to Filipino…

audience targeting, content marketing, content strategy, customer engagement, marketing automation, personalization

Converting Free Viewers to Subscribers Worldwide

Converting Free Viewers Globally to subscribers

Author: ConSoul

June 26, 2025 | Churn Reduction, Customer Retention, Retention & Loyalty

iWant is the leading subscription video-on-demand (SVOD) platform…

content strategy, customer acquisition, customer loyalty, customer retention, personalization, pricing strategy

We optimise your marketing efforts, backing them with real-time data & technology

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