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Driving Subscription Growth with Character-Led Content Experiments

Driving Subscription Growth with Character-Led Content Experiments

Author: Pooja Dhoka
August 18, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWant, a leading OTT platform catering to Filipino…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…
How to Spot Silent Drop-Offs and Prevent Customer Churn

How to Spot Silent Drop-Offs Before They Churn

Author: ConSoul
July 31, 2025 | Churn Reduction, Re-engagement, Retention & Loyalty
Retention challenges don’t always look obvious. Some users…
Boosting OTT Subscriptions with Hyper-Personalized Messaging

Driving Subscription Conversions Through Hyper-Personalized Messaging

Author: ConSoul
July 20, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWantTFC is a leading OTT streaming platform catering…
Live Service Commerce: CLM Notification & Launch Plan

Live Service Commerce – User notification plan and Launch Plan for CLM

Author: ConSoul
June 25, 2025 | CRM Optimization, CRM Strategy & Automation
Coto, is a women-only social and live consultation…
Building Viewer Loyalty with Always-On Lifecycle Campaigns

Building Viewer Loyalty Through Always-On Lifecycle Campaigns

Author: ConSoul
June 25, 2025 | Customer Loyalty, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…