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Beyond "Hi FirstName": The Psychology of Contextual Personalization | ConSoul

Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization

Author: ConSoul
November 27, 2025 | CRM Strategy & Automation, Personalization
Personalization has become one of marketing’s most overused- and…
The Real Cost of Ignoring Retention- Lessons from Three Industries

The Real Cost of Ignoring Retention- Lessons from Three Industries

Author: ConSoul
November 10, 2025 | Customer Retention, Retention & Loyalty
 Every marketer talks about acquisition. Few measure what…
How to Build a Customer Retention Strategy Without Discounts

How to Build a Retention Strategy That Doesn’t Rely on Discounts

Author: ConSoul
August 4, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
  Introduction: The Discount Trap in Retention  Discounting…