Consoul Solutions LLP

Book a call

Customer journey

CRM Metrics That Actually Show If a Journey Works

The Metrics That Actually Tell You If a Journey Is Working

Author: ConSoul
September 5, 2025 | Engagement Analytics, Performance & Analytics, Retention Metrics
Beyond open rates — what to track if…
Why “Best Practice” CRM Underperforms in Real Businesses

Why “Best Practice” CRM Often Underperforms

Author: ConSoul
September 5, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
How generic playbooks can backfire in context-specific businesses Customer…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…
How to Build a Customer Retention Strategy Without Discounts

How to Build a Retention Strategy That Doesn’t Rely on Discounts

Author: ConSoul
August 4, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
  Introduction: The Discount Trap in Retention  Discounting…