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From Segments to Signals: CRM Personalization That Works

From Segments to Signals: The Shift CRM Teams Need to Make

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Personalization
Why real personalization starts with behavior, not demographics For…
Gamification Without the Gimmicks: How We Boosted OTT Brand Loyalty

Gamification Without the Gimmicks: See What We Built for an OTT Brand

Author: Kunal Yadav
August 5, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
In digital marketing, interactivity is increasingly recognized as…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…
How to Spot Silent Drop-Offs and Prevent Customer Churn

How to Spot Silent Drop-Offs Before They Churn

Author: ConSoul
July 31, 2025 | Churn Reduction, Re-engagement, Retention & Loyalty
Retention challenges don’t always look obvious. Some users…
Converting Free Viewers to Subscribers Worldwide

Converting Free Viewers Globally to subscribers

Author: ConSoul
June 26, 2025 | Churn Reduction, Customer Retention, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…
Building Viewer Loyalty with Always-On Lifecycle Campaigns

Building Viewer Loyalty Through Always-On Lifecycle Campaigns

Author: ConSoul
June 25, 2025 | Customer Loyalty, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…
When to Stop Winning Back Lost Customers

When to stop winning over lost customers

Author: ConSoul
June 3, 2025 | Customer Retention, Retention & Loyalty
It used to take about five years to…