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Why “Best Practice” CRM Underperforms in Real Businesses

Why “Best Practice” CRM Often Underperforms

Author: ConSoul
September 5, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
How generic playbooks can backfire in context-specific businesses Customer…
From Segments to Signals: CRM Personalization That Works

From Segments to Signals: The Shift CRM Teams Need to Make

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Personalization
Why real personalization starts with behavior, not demographics For…
The Real Reason CRM Journeys Fail and How to Fix Them

The Real Reason CRM Journeys Fail (And It’s Not the Tool)

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
Why poor logic and overlap - not platform…
When to Stop Winning Back Lost Customers

When to stop winning over lost customers

Author: ConSoul
June 3, 2025 | Customer Retention, Retention & Loyalty
It used to take about five years to…