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Discover how data-driven marketing enhances personalization, improves ROI, and fuels better engagement across channels.

Driving Personalization by Automated Catalog Integration

Driving Personalization by Automated Catalog Integration

Author: Nibedita Swain

August 9, 2025 | CRM Strategy & Automation, Marketing Automation, Personalization

KFC Philippines is a leading name in the…

behavioral segmentation, conversion rate optimization, customer insights, data-driven marketing, marketing automation

CDP: Putting Customers at the Center of Strategy

CDP – Bringing customers in the centre of strategy

Author: ConSoul

June 3, 2025 | CRM Strategy & Automation

Customer Data Platforms ( CDP) are pre-coded software…

customer data platform, customer insights, data governance, data-driven marketing, marketing automation, predictive analytics

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