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Beyond "Hi FirstName": The Psychology of Contextual Personalization | ConSoul

Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization

Author: ConSoul
November 27, 2025 | CRM Strategy & Automation, Personalization
Personalization has become one of marketing’s most overused- and…
The Science of Micro Signals How Behaviour Predicts Retention

The Science of Micro-Signals- How Behaviour Predicts Retention

Author: ConSoul
November 21, 2025 | Customer Retention, Retention & Loyalty
Not every user shouts before they leave. Some…
The Real Cost of Ignoring Retention- Lessons from Three Industries

The Real Cost of Ignoring Retention- Lessons from Three Industries

Author: ConSoul
November 10, 2025 | Customer Retention, Retention & Loyalty
 Every marketer talks about acquisition. Few measure what…
iwtfc boost recurring revenue

Boosting Recurring Revenue with Strategic CLM Campaigns- Upsell Annual Plan

Author: ConSoul
June 25, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
iWant, a leading SVOD platform by ABS-CBN, serves…
Building Viewer Loyalty with Always-On Lifecycle Campaigns

Building Viewer Loyalty Through Always-On Lifecycle Campaigns

Author: ConSoul
June 25, 2025 | Customer Loyalty, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…