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Why “Best Practice” CRM Underperforms in Real Businesses

Why “Best Practice” CRM Often Underperforms

Author: ConSoul
September 5, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
How generic playbooks can backfire in context-specific businesses Customer…
Driving Subscription Growth with Character-Led Content Experiments

Driving Subscription Growth with Character-Led Content Experiments

Author: Pooja Dhoka
August 18, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWant, a leading OTT platform catering to Filipino…
Driving Personalization by Automated Catalog Integration

Driving Personalization by Automated Catalog Integration

August 9, 2025 | CRM Strategy & Automation, Marketing Automation, Personalization
KFC Philippines is a leading name in the…
From Segments to Signals: CRM Personalization That Works

From Segments to Signals: The Shift CRM Teams Need to Make

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Personalization
Why real personalization starts with behavior, not demographics For…
The Real Reason CRM Journeys Fail and How to Fix Them

The Real Reason CRM Journeys Fail (And It’s Not the Tool)

Author: ConSoul
August 6, 2025 | CRM Optimization, CRM Strategy & Automation, Journey Orchestration
Why poor logic and overlap - not platform…
The Cost of CRM Over-Automation and How to Simplify Journeys

The Cost of Over-Automation in CRM

Author: ConSoul
August 4, 2025 | CRM Optimization, CRM Strategy & Automation, Marketing Automation
In today’s competitive environment, automation is at the…
Boosting OTT Subscriptions with Hyper-Personalized Messaging

Driving Subscription Conversions Through Hyper-Personalized Messaging

Author: ConSoul
July 20, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWantTFC is a leading OTT streaming platform catering…
Live Service Commerce: CLM Notification & Launch Plan

Live Service Commerce – User notification plan and Launch Plan for CLM

Author: ConSoul
June 25, 2025 | CRM Optimization, CRM Strategy & Automation
Coto, is a women-only social and live consultation…
CDP: Putting Customers at the Center of Strategy

CDP – Bringing customers in the centre of strategy

Author: ConSoul
June 3, 2025 | CRM Strategy & Automation
Customer Data Platforms ( CDP) are pre-coded software…