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Early Indicators of Customer Loyalty and How to Nurture Them

Early Indicators That a User Will Become Loyal

Author: ConSoul
September 5, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
The behaviors that predict long-term value — and…
Driving Subscription Growth with Character-Led Content Experiments

Driving Subscription Growth with Character-Led Content Experiments

Author: Pooja Dhoka
August 18, 2025 | CRM Strategy & Automation, Journey Orchestration, Personalization
iWant, a leading OTT platform catering to Filipino…
Gamification Without the Gimmicks: How We Boosted OTT Brand Loyalty

Gamification Without the Gimmicks: See What We Built for an OTT Brand

Author: Kunal Yadav
August 5, 2025 | Customer Loyalty, Customer Retention, Retention & Loyalty
In digital marketing, interactivity is increasingly recognized as…
What to Fix When Your Welcome Journey Isn’t Working

What to Fix When Your Welcome Journey Doesn’t Work

Author: ConSoul
July 31, 2025 | Lifecycle & Onboarding, Onboarding Journeys, Welcome Series Optimization
How to diagnose and redesign early lifecycle journeys…
Converting Free Viewers to Subscribers Worldwide

Converting Free Viewers Globally to subscribers

Author: ConSoul
June 26, 2025 | Churn Reduction, Customer Retention, Retention & Loyalty
iWant is the leading subscription video-on-demand (SVOD) platform…
Live Service Commerce: CLM Notification & Launch Plan

Live Service Commerce – User notification plan and Launch Plan for CLM

Author: ConSoul
June 25, 2025 | CRM Optimization, CRM Strategy & Automation
Coto, is a women-only social and live consultation…