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Personalization Strategy

Learn how to build a personalization strategy that turns behavioural signals into tailored journeys, improves CX, and lifts retention across every lifecycle stage.

Beyond "Hi FirstName": The Psychology of Contextual Personalization | ConSoul

Beyond “Hi {FirstName}”: The Psychology of Contextual Personalization

Author: ConSoul

November 27, 2025 | CRM Strategy & Automation, Personalization

Personalization has become one of marketing’s most overused- and…

Behavioural Data, ConSoul Insights, customer experience, lifecycle marketing, Personalization Strategy

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