user journey
Rethinking Inactive Users – Not Everyone Who’s Quiet Is Lost
Author: ConSoul
In most lifecycle marketing and CRM strategies, users…
From Segments to Signals: The Shift CRM Teams Need to Make
Author: ConSoul
Why real personalization starts with behavior, not demographics For…
Gamification Without the Gimmicks: See What We Built for an OTT Brand
Author: Kunal Yadav
In digital marketing, interactivity is increasingly recognized as…