A leading international fashion and beauty retailer based in Hong Kong with a booming online presence across China, Asia, and Europe, is known for keeping its members and customers updated on the hottest trends. They recently approached us with an exciting challenge: create a unique solution using MoEngage to personalize their email communication on a whole new level.

The goal? Personalized email templates that adapt to each customer’s language preference, online interactions, top sellers and new arrivals. This wasn’t just about translating emails – it was about providing a truly customised experience.

The Power of MoEngage and Jinja

MoEngage, a leading customer engagement platform, along with its innovative Jinja programming tools, proved to be the perfect solution. We were able to craft over 200 personalized email templates, catering to a diverse audience across eight languages:

• German

• Spanish

• Chinese (Mainland)

• Taiwanese Chinese

• Italian

• Danish

• French

• English (of course!)

But language personalization was just the beginning. The MoEngage platform allowed us to create even deeper levels of engagement:

• Recommendation Magic: Emails would dynamically recommend products based on each customer’s past interactions or in the absence of any interaction history as would be with hibernating customers, showcasing top-selling items and exciting new arrivals.

• Loyalty Program Perks: Members received personalized updates on their loyalty points balance, available rewards, and the latest redemption program details.

The Results? A Global Conversation

By personalizing email communication based on language preferences and shopping behavior, the client was able to create a more engaging and rewarding experience for their global audience. This resulted in:

• Increased customer satisfaction: Customers felt valued and understood, thanks to the tailored communication.

• Boosted engagement: Personalized recommendations led to more click-throughs and purchases.

• Enhanced brand loyalty: A positive customer experience fosters brand loyalty and encourages repeat business.

Our client’s success story is a testament to the power of personalization in today’s digital marketing landscape. By leveraging MoEngage’s capabilities, they were able to create a global conversation, speaking directly to each customer in their preferred language and catering to their individual needs.

Looking to personalize your own customer communications? Contact us today and see how Consoul can help you take your email marketing to the next level!